PC game distribution is changing fast. From diversification beyond Steam to rapid growth in Asia and Valve’s next hardware move, Rokky shares key predictions for 2026 and what they mean for publishers.

Watch our full webinar with industry veterans as we discuss Steam’s dominance, the rise of alternative marketplaces, grey market challenges, and what studios should prepare for next.

Explore key trends, platforms, and strategies shaping PC game distribution in 2025. A must-read report for developers and publishers.

Discover how 306 PC game developers are reshaping the distribution landscape. Learn proven strategies to grow revenue by 10–20% through alternative channels and safe multi-platform expansion.

On GamesIndustry.biz, our CEO Vadim Andreev debunks myths about alternative distribution and the gray market, so teams can make smarter, more controlled choices.

Today, we’re proud to share details about our new ‘Personal Accounts’ system, which simplifies how our trusted e-store partners access game keys from publishers.

Understanding the opportunity, challenges, and solutions of the globe’s biggest gaming market

Are you looking to effectively reach Chinese gamers? Today, we’re proud to announce the acquisition of an e-store accessed by one million Chinese gamers per year.

Alternative PC game distribution is a tantalizing opportunity for publishers — the chance to go beyond Steam to get up to 20% more revenue should be a given.

In the ever-evolving landscape of digital gaming, it’s crucial for companies to maintain stable prices to ensure profitability.

The first month of autumn has revealed that gamers are eagerly anticipating major releases while diving into new titles with excitement and enthusiasm.

August 2024 revealed that gamers are ready to return from their summer vacations and gear up for the fall gaming season, actively buying the latest releases and eagerly anticipating the year-end launches.

Though Steam can definitely be considered as one of the most popular gaming distribution platforms.

A video game will go through seven stages of development during its life cycle, including planning, pre-production, production, testing, pre-launch, launch and post-production.

In July 2024, Rokky experienced significant success in global game sales, with notable performances across Europe, China, and the CIS region.

In recent news, Valve is facing legal trouble for ‘ripping off 14M UK gamers’. What does this mean for Steam? Could the distribution juggernaut be losing its dominance in the digital marketplace space?

June 2024 at Rokky didn’t bring any surprises but was highly effective in terms of sales.

May 2024 was another great month for Rokky.

After the rocket-high sales in Q1, we reveal another monthly report.

Rokky connects game publishers and e-stores all over the world in a single distribution platform. In this article, we’ll take a dive into how Rokky works with its partner publishers.

Rokky witnessed substantial growth in sales throughout the first quarter of 2024.

In March, our customers bought the record high number of digital keys since the beginning of 2024. Let’s dive deeper into the sales report of the last month of Q1 2024.

The Chinese gaming market is one of the biggest in the global gaming industry.

In February 2024, the Rokky team exceeded the plan by more than 50%, and that’s only the second month of Q1 2024!

Artificial intelligence (AI) has become an integral part of our daily routine, and it has constantly been increasing its impact on the gaming industry in recent years.

January 2024 has proven this year will be another record-high in terms of growth for Rokky.

2023 was a very productive year for Rokky: we managed to expand our global gaming network by attracting new publishers and distributors.

2024 looks really promising in the field of video games, with big upcoming releases.

Rokky is a London-based gaming distribution platform that helps connect game publishers with e-shops and gamers worldwide.