Debunking game distribution myths on GamesIndustry.biz

Alternative game distribution presents a fairly straightforward opportunity. Unfortunately, the space is also surrounded by misinformation and misunderstanding. That makes seeing reality – and what it means for your games – a little tricky.

With that in mind, our CEO Vadim Andreev took to GamesIndustry.biz to address and debunk a number of myths around alternative game stores, the realities of the grey market, and the control developers and publishers really have.

Whether you’re considering alternative game distribution, already there, struggling on Steam, or in any way involved in game distribution or publishing, it’s an essential read. Alternative distribution is on the rise, as more game companies make it part of their strategy. Now is the time to understand the space – and avoid being held back by misunderstanding.