The State of PC Distribution 2025 Report

Is Your Game Getting Lost in the Crowd?

We spoke with 306 managers in the games industry to understand the realities of distributing PC games today. From Steam and the Epic Games Store to alternative distribution channels such as e-stores and marketplaces, players have more choices than ever about where they purchase their games.

Our report outlines the distribution channels used by studios, the biggest challenges they face, and attitudes towards Steam’s monopoly. This is your comprehensive picture of the PC game distribution landscape.

Key Findings

• Today’s challenges: The rise of free-to-play games is the biggest challenge of selling PC games today (40%), followed by market saturation and competition (35%) and discoverability (33%)
• Steam’s dominance: 88% of studios say Steam accounts for over 75% of their revenue. 72% feel Steam effectively exists as a monopoly and 53% are concerned about their level of reliance on that single platform.
• Beyond Steam:48% have distributed a title to the Epic Games Store, 30% to marketplaces such as G2A and Kinguin, 38% to e-stores such as Fanatical or Humble Bundle, 10% have distributed with GOG, and 8% with itch.io.

Download the full report to understand the distribution landscape and reach more players!