Best Ways to Distribute Your PC Game in 2025

Navigating the PC game distribution landscape used to be a straightforward business. For years, PC games were bought and sold in boxes. Then came the digital revolution, where Steam has long ruled supreme. Over time, other contenders to Steam’s throne have appeared, from itch.io to GOG to Epic Games Store..And then there’s the gray market, where individuals and resellers compete for a slice of the PC game revenue pie. Unlike console gaming, the world of PC game distribution is more varied, vast and complex than it has ever been, and unfortunately for many developers and publishers it has become confusing and difficult to navigate.

This is where we at Rokky have always been able to help guide the industry, providing insight and expert knowledge, redefining this intimidating world as an area of new opportunities for the reach and sales of your games. The latest endeavour from us to support the industry in this area is our newest report: The State of PC Game Distribution.

This whitepaper, which you can download and read for free below, serves as your guide to a bold new world, providing a detailed overview of the current state of game distribution, informed by an independent study of 306 PC game developers; all at manager level or above. The report covers the current landscape of PC game distribution as of 2025, and answers questions about where PC games are most commonly sold today, whether Steam has a monopoly, and what the gray market really is.

The report also contains actionable insight that will give developers and publishers a start on the new era of PC game distribution, with a case study from a Rokky client that saw impressive success in turning its gray market risk into a profitable launch.

Whether it’s your first time releasing a game on PC, or you want to see meaningful improvements with your next launch, The State of PC Game Distribution promises to educate its readers on the realities of the current PC games landscape, with insight from industry experts in this field.

And when you’re done reading, and are itching to learn more about best PC Game Distribution practices, don’t hesitate to reach out to us at Rokky. We’d be more than happy to continue sharing our knowledge.