Reach Chinese gaming audiences directly

Are you looking to effectively reach Chinese gamers? Today, we’re proud to announce the acquisition of ChinaPlay, an e-store accessed by one million Chinese gamers per year.

The nation has a huge share of the world's PC gamers, with approximately 322 million players located in the region, generating an estimated $137.8bn in total games industry revenue. Since ChinaPlay’s launch in 2017, the store has sold millions of game keys, connecting global games studios with players in China. Now, our partners can harness this audience to further game sales and global reach.

China is known to be the epicentre of the world’s e-sport offering as a result of investment in gaming infrastructure, just think about the quantity of gaming cafes they have in the region. Data by Rakuten shows that for gamers in Asia, playing is part of their daily routine, spending up to two hours a day plugged in. Tapping into the gaming landscape can be incredibly beneficial for publishers and can make your game part of that routine.

If you’re looking to reach the Chinese gaming market, our expert consultants are on hand to assist. We’ll make it easy to navigate through local regulations and barriers, opening the door for publishers to compliantly reach this vast audience.

In addition to automatically distributing game keys with our expert consultancy, our newly-released Key Management System will also give partners exact control over where game keys are shared, with trackable key activation and expiry statuses. Publisher partners will have access to all their insights through a secure dashboard, where they can also give direct access to their keys to Rokky’s e-store partners.

With ChinaPlay, we’ll continue to empower publishers to create new player bases in regions they may not have reached before, bridging the gap between publishers and players.