A video game will go through seven stages of development during its life cycle, including planning, pre-production, production, testing, pre-launch, launch and post-production. Once released, video games are competing for players’ attention, and with so many games to choose from, how can publishers ensure that their game remains relevant several months after its release?
In our latest blog post, we analysed a video game’s first year of sales on our platform compared to Steam’s and found that sales through third party distribution platforms generally fade more slowly than through Steam.
Working with a distribution partner like Rokky can provide a publisher with several strategic advantages as third party distribution platforms can expand market reach, adapt to changes in demand, minimise the risks associated with international sales, and much more:
📊 Market Restrictions
💸 Less Flexible Pricing
🌍 Localization and Cultural Adaptation
📑 Marketing, Logistical, and Legal and Financial Support
👂 Broader Audience Reach
Read our latest blog post to find out how Rokky successfully competes with the Steam platform here:
https://rokky.com