Rokky x Game Publishers: How We Work With Our Partners

Rokky connects game publishers and e-stores all over the world in a single distribution platform. In this article, we’ll take a dive into how Rokky works with its partner publishers.

First step: Establishing connections

Before buying digital keys from publishers, our team has direct conversation with publisher teams. On this step, we discuss everything: the region of distribution, currencies and prices, as well as the share rates and other clauses of the contract.

When both parties agree on the terms and conditions, we sign the contract, and that’s where the magic starts. By the way, we have built so much trust and loyalty with our partners that almost all our contracts are not limited in time.

Second step: Getting digital keys & starting distribution

After the contract is signed, and the conditions are clear to all the parties, Rokky’s Account Managers join the game.

On this step, we additionally agree on:

• how many digital keys we’ll buy from our partners;
• what marketing activities we’ll take to promote the games;
• what special offers we’ll launch and when;
• when can we buy additional keys when the initial ones are sold out;
• what metrics we’ll track on the Rokky platform;
• when we’ll start selling games.

When all is set, the Rokky team gets the agreed number of digital keys from the publisher, and distributes them either to our partner e-shops or directly to gamers through our own online marketplaces.

Step 3. Delivering keys & monitoring statistics
Gamers all over the world get the opportunity to play their favourite games, and our partners get detailed statistics on their sales and marketing activities.

Every month, or even more often, we provide our partners with sales reports, as well as closing documents and bills. On demand, we can provide any other reporting documents.

All our partners enjoy in-depth analysis of their sales on the Rokky platform. We also endure the ability to block partners or halt sales anytime and provide security recommendations. If you’re still not our partner, there’s no need to wait! Join Rokky and boost your revenue.

Step 4. Marketing activities & special offers
To promote our proud partner publishers, we perform diverse marketing activities.

We always boost new publishers and their games in our networks through the marketing banners on the Rokky website as well as on our selling platforms.

As for CRM-marketing, we also reach out to our partner distributors and customers informing them on the upcoming launches, new releases, special offers and discounts.

Another part of our marketing strategy includes social media—we actively post on our LinkedIn page and attract new customers there as well.

Finally, we often carry out different special offers and promotions depending on the occasion and country/region. For instance, in China we pay a lot of attention to the Lunar New Year that happens in February, while in Europe and the USA the most active gaming season is usually associated with Christmas holidays.

Some marketing activities can be closely related to the specific publisher or upcoming game, but they are always accompanied by even lower prices and the best deals for the gamers all over the world.

Since at Rokky we’re flexible and adaptive, we always tend to make our mutual work as comfortable for our partners as possible. Saying this, we mean offering different ways of collaborating with Rokky: direct or via integration services.
Our partners can decide what works best for them and choose a convenient way of collaborating with Rokky.

Direct Collaboration
If a publisher choses direct communication, we establish close connections with them. Our teams communicate via emails, conference calls or any other convenient apps and platforms.

In this case, all the working activities are carried out in person. About one third of our partners chose direct collaboration.

Another good thing about direct collaboration is that publishers don’t have to pay extra as they do with integrating companies.

Collaboration through Integration Services
The rest of our partner publishers prefer integration services. That means the publisher team communicates with the integrating company team, that is connected to the Rokky team.

Integrating companies help publishers save time and resources: they don’t need to have a manager to take care of establishing connections with game distributors. Everything is as automated as possible, and the publishers have only to deliver content and agree prices and budgets.

However, integration services involve additional commission for publishers.

Throughout the years, we have accumulated a large base of publishers, both big and small.
Among our biggest partners are:

• PlayStation
• Team17
• Curve Games
• Bandai Namco
• Saber Interactive
• Capcom
• Nacon
• Bloober Team
• Hooded Horse
• Offworld Industries
• Warner Bros.

As for the countries, most of our publishers have headquarters in the USA, Japan and Europe.

Being an expert in the gaming industry, Rokky helps its partners increase their revenue thanks to the analytics and forecasts.

1. First, we launch different games and marketing campaigns.
2. Second, we analyse the results and extract the best practices.
3. Third, we use our knowledge of the region's specifics.
4. Fourth, we add up the pre-orders (if applicable).
5. Finally, we sum up the previous steps and make forecasts in terms of sales and marketing activities for the upcoming releases.

All we need from our partner publishers is to deliver the necessary amount of digital keys on time—right before the launch. The rest, we’ll do on our own.

We keep an eye on the selling digital keys suitable for the specific region, and track the other publishers’ activities.

And finally, we’re proud to work with our partners, so we offer them unlimited support through our platform, emails or messengers. Our teams also meet in person on a regular basis: in the international gaming events, conferences or our London-based office.

Interested in working with Rokky? Join us today!