Price Erosion
Every deep discount trains the market to expect lower prices.
Grey Market Expansion
Discounted inventory continues circulating after promotions end.
Margin Compression
Falling prices and grey market activity reduce publisher profitability and weaken long-term revenue performance.
How price erosion begins
Traditional promotions often create the conditions that allow grey markets and arbitrage to thrive.
01
Regional Price Gaps
Regional pricing helps publishers reach global audiences, but large local prices differences can create opportunities for arbitrage.
02
Bulk Purchase
Resellers purchase discounted inventory in high volumes during promotions and stockpile keys for future resale.
03
Market Flooding
Once promotions end, discounted keys continue circulating through unauthorized channels, pushing market prices down across regions.
A 2-3 month promotion window gives inventory time to sell through naturally instead of encouraging bulk purchases.
Extended Duration
Strategic pricing helps reduce arbitrage opportunities while continuing to drive demand.
Controlled Discount
Distribution through verified partners helps eliminate unauthorized resale and maintain channel integrity.
Rokky Control
LongPromo is a strategic framework designed to clear inventory without sacrificing pricing power.
A smarter approach to promotions
Why It Works
LongPromo addresses the root cause of price erosion by reducing inventory stockpiling, limiting arbitrage opportunities, and restoring channel control.
Before LongPromo
Average market price declining
Grey market dominating sales
Margins under pressure
No control over channels
After LongPromo
Stable, higher pricing
Grey market minimized
Improved profit margins
Full channel control
+30
%
Average Market Price
%
+24
Publisher Margin
%
-58
Grey Market Volume
Proven Results
Real data from successful LongPromo campaigns.
Real Market Impact
Measured results from a live LongPromo campaign.
19.99 EUR
19.99 EUR
~14.99 EUR
Start Promo Optimizatio
Market Recovery
14.99
19.99
EUR
Minimum Market Price
+35%
After the start of the LongPromo
Minimum market price: ~14.99 RUB
Promo SRP was 19.99 EUR
Before
Before the LongPromo launch
The infrastructure behind LongPromo
Every publishers need to control distribution, manage supply, and protect pricing at scale.
Channel Control
Work exclusively with verified and approved partner
Eliminate unauthorized channels and grey market activity
Maintain full control over where and how your keys are sold
Supply Management
Monitor inventory levels in real time
Control distribution across partners, regions, and campaigns
Set limits and manage allocation for every channel
Price Stability
Monitor pricing activity across your network
Quickly identify and respond to pricing deviations
Maintain consistent pricing across markets