Inside Rokky: Key Management Explained

Tracking game keys lets you manage sales, maximise revenues, and better understand the future. And Rokky’s Key Management system is the tool for the job.

With your game unleashed into the world, understanding the realities of its distribution becomes a critical process, letting you maximise success in real-time – if you have the right tools to hand.

Regular readers of the Rokky blog will know all about the potential to unlock new global audiences and revenue streams by taking your game to thousands of additional digital storefronts. You can carry on letting customers purchase and download your game on Steam; but Valve also allows you to generate keys which can be sold elsewhere, opening up numerous alternative revenue channels.

At Rokky we understand that you don’t simply want to generate and trade keys. You want to be highly strategic, and stay in control. That is why we created our ‘Key Management System’, or ‘KMS’. It’s a highly-specialised publishing tool that puts the power to thrive beyond Steam in your hands – and can provide data that informs your sales, pricing, and future growth.

How Does the Key Management System Work?

The KMS provides a real-time overview of sales and inventory without requiring manual tracking across countless multiple stores:

Sales Tracking: Publishers can see weekly records of sales, including how many titles were sold day-by-day across different stores, such as Kinguin, Humble Bundle, and Fanatical. Stock tracking means you can also see where keys may be out-of-stock or in sales. The KMS even provides information that lets you understand the relationship between the likes of pre–orers and standard sales.
Granular Statistics: Users can filter statistics by specific periods, such as ‘today’, ‘weekly’, ‘monthly’, ‘yearly’, or custom ranges. That data can be downloaded on-demand as clear, concise sales reports.
Transparency: Unlike some other platforms, Rokky’s KMS shows exactly which of your store partners sold which key, the currency used, the retail price, and the current status of the key. That transparency extends to the reporting too – giving you freedom to share detailed results with your stakeholders
Fully Integrated With the Rokky Toolkit: Rokky’s complete end-to-end distribution toolkit lets you do even more with the data from the KMS. Our Price Recommendation and Promo Optimization systems pull on KMS data to let you set optimal pricing and strategically run and manage discounts.
Prevent Grey Market Losses: Using the KMS eradicates concerns about revenue lost to the grey market, by letting you follow every key.

Ready When You Are
Ultimately, the KMS delivers insights you can understand and act upon, letting you do even more than track keys, manage pricing and sales, and project revenue. The KMS can guide your understanding of your biz-dev roadmap and even inform the planning of your next game project. It can help you adapt marketing strategies for different regions to lift sales, and better understand how future games may perform in the global store ecosystem.

If you want to speak to Rokky about what the Key Management System can do for you, get in touch.

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