Mastering Game Distribution in
a Competitive Market

In the ever-evolving landscape of digital gaming, it’s crucial for companies to maintain stable prices to ensure profitability. However, many publishers struggle with price control due to unauthorized sellers driving prices down. When preparing for the Ravenswatch launch, we identified both a challenge and an opportunity: the risk of price dumping and revenue loss, where unauthorized sellers drop their prices below the agreed minimum, devaluing the product and destabilizing the market, and the potential to implement a structured, strategic approach to ensure sustainable growth.

Upon release, Ravenswatch faced a potential 60% revenue loss due to aggressive price undercutting. Unauthorized sellers were exploiting regional pricing differences, offering keys at drastically reduced rates and disrupting the publisher’s pricing strategy. With market prices dropping as low as €9.78 in August 2024 (with an SRP of €24.99), immediate intervention was necessary to restore value integrity.

To counteract these risks and maximize Ravenswatch’s launch success, we implemented a comprehensive strategy:

• Price Optimization: Using our Recommended Price service, we advised the publisher on optimal pricing adjustments across key regions to close loopholes. As a result, the New Zealand price increased from NZ$ 28.99 to NZ$ 40.99, and the Australian price from A$ 36.50 to A$ 37.50, ensuring fair market value and revenue protection.

The impact of our strategic measures was clear:

• Market Price Recovery: The price of Ravenswatch rebounded from €9.78 in August to €13.29 in December, marking a 36% increase since working with Rokky, reinforcing value stability and discouraging unauthorized undercutting.

The success of Ravenswatch showcases our ability to not only introduce a product to new platforms but also to optimize its entire commercial lifecycle. Our proactive price management, strategic market interventions, and data-driven marketing initiatives reshaped the game’s marketplace performance, securing higher revenues and greater control for the publisher.

@Claire Gelin, Digital Software Account Manager at Nacon, highlighted the impact of our collaboration:

"Rokky played a key role in the successful launch of Ravenswatch, helping us expand to new platforms, increase revenue through sales control, and run targeted marketing campaigns. Their expertise in price protection and marketplace monitoring also helped us combat unauthorized seller dumping, ensuring stable and profitable growth. We look forward to continuing our partnership for future releases."

Nacon’s commitment to structured sales strategies and coordinated launches made it possible to navigate challenges effectively. We are grateful for Nacon's trust and excited to build on this foundation for future projects.

Building on this success, we are ready to implement and refine these strategies for upcoming game releases. With our expertise, publishers can confidently expand their reach, safeguard price integrity, and maximize profitability in an increasingly dynamic digital marketplace.
At Rokky, we offer powerful tools to help publishers combat unauthorized price dumping and maintain strong revenue streams:

• Real-Time Sales Data Platform – Gain full transparency on sales performance across our partner marketplaces, enabling data-driven decisions and quick reactions to market fluctuations.
• Recommended Price Service – We analyze regional pricing trends and provide strategic pricing recommendations to optimize margins and enhance profitability.
• KMS (Key Management System) – A secure key storage solution that eliminates manual key handling, allowing publishers to monitor distribution in real time and swiftly address unauthorized resales.